Customer Service The Key to a Prosperous Business

When it comes to providing customer service, customers want quality, assurance and their demands met. Companies have a commitment to give good customer service. GE (General Electric) is ranked one of best companies that provide excellent customer service. Their commitment, training and quality to the customers for decades is how they gotten to the top. Meanwhile, AOL is ranked as one of the worst companies that provide poor customer service. There rude deposition, unethical guidelines and disgraceful quality is why they are going out of business. GE’s motto, â€Å"We bring good things to life† is definitely working for this company by gaining new customers, keeping old customers and increasing profits. Their great customer service†¦show more content†¦These key elements and putting customers first is why GE is the best company for providing customer service. This has not been AOL’s strategy or how they give customer service. AOL, American Online, one of the worst companies for customer service, has not followed in the footsteps of many by having key elements of quality for their consumers. In the past, this company was on top with â€Å"over 30 million customers† from their dial up services with the internet (Karen Aho, 1). During the past years they have seen a dramatic decrease in profits and a drop of â€Å"9.3 million paying customers†Ã¢â‚¬â€a huge decrease (Aho, 1). Why the downfall of a profitable and every growing company? The answer is simple. Due to the recession, AOL started to cut costs in the wrong areas—one of them customer service. The main goal by AOL was to â€Å"maximize the shareholders profit and leave the customers last† (RPA, 1). Their training was far from the Six Sigma management training process and a good way to describe it was poor and inexcusable. At AOL, they have poor call centers, where there is a long automated voice system before you reach a human. 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